ANZ has announced that its digital banking platform, ANZ Plus, has reached a significant milestone of one million customers, amassing nearly $20 billion in deposits. Approximately half of these customers are new to ANZ.
Introduced in 2022, ANZ Plus focuses on enhancing financial wellbeing through modern systems and processes. It has quickly grown to become a leading digital banking service in Australia. A survey indicates that 55% of ANZ Plus users consider it their primary bank, with nearly half utilizing features like Round-Ups, card controls, or savings goals.
Additionally, 99% of customers have chosen to either maintain or enhance the default Scam Safe protections, a set of features designed to combat fraud and scams, supported by ANZ's security measures and ANZ Falcon anti-fraud technology.
Maile Carnegie, Group Executive Australia Retail, stated, “ANZ Plus empowers customers to more effectively manage their finances with advanced tools for spending mindfully, saving consistently, and improving their overall financial wellbeing.”
Carnegie further noted that the milestone of reaching one million customers is a testament to the platform's success and the customer trust it has garnered. It demonstrates the effectiveness of ANZ Plus as part of ANZ’s future digital banking initiatives.
ANZ Plus stands as one of ANZ's two core platforms, alongside Transactive Global, serving institutional and large corporate clients. The platform has introduced features like My Accounts, enabling a comprehensive view of accounts across various financial institutions, and ANZ Plus Add-Ons, allowing for a customized banking experience with integrated tools and partnerships.
Further expanding its offerings, ANZ Plus home loan customers are now able to utilize an offset feature to reduce interest and access home equity for various personal expenses.
For further details, visit ANZ's website.