E*TRADE from Morgan Stanley has launched Power E*TRADE Pro, a new desktop platform designed for active traders. This platform offers advanced customization features and sophisticated trading tools. It allows users to create up to six custom workspaces with up to 20 tools each, providing a total of 120 charts across multiple monitors.
Chad Turner, Head of Morgan Stanley Wealth Management Platforms, stated: "With a long tradition of being the home for active traders, we understand deeply that setup and speed are high priorities when executing complex trading strategies. Power E*TRADE Pro was built from the ground up to be best in class."
The launch is part of E*TRADE's broader suite of digital trading platforms, which includes web and mobile options. Vince Lumia, Head of Wealth Management Client Segments at Morgan Stanley, commented: “We continue to add to our suite of innovative digital and advice-based solutions to meet investors wherever they are in their financial journey.”
Morgan Stanley reported a 26% year-over-year increase in self-directed daily average revenue trades as of June 30, 2025. The firm continues its mission to enhance financial independence through powerful digital offerings and education.
To learn more about Power E*TRADE Pro, interested parties can visit etrade.com.