CloudBlue has entered a three-year agreement with Wanget Inc. to help boost subscription economy adoption in Japan, a recent Business Wire press release said.
The collaboration was confirmed at this year’s Cloud Summit, based in Miami.
“We are excited to team with an innovative brand like Wanget to help them scale their subscription-based video advertisement services in Japan and internationally,” YiLun Miao, CloudBlue’s managing director, Asia Pacific and Japan, said in the release. “Japan is a key market for CloudBlue, and Wanget will play a key role in growing our ISV ecosystem in the country. Adoption of B2B subscription models has been slower in Japan, unlike the quick uptake in many Western countries. Now, the tide seems to be turning as users in Japan are recognizing the many business benefits, including increased customer loyalty, more accurate forecasting, and better customer insights.”
The agreement will now grant Wanget access to CloudBlue’s SaaS platform, which is credited with leveraging Wanget’s digital content distribution service Video Plant and attracting more subscriptions by selling recurring SKUs to Japanese customers.
Under the terms of the deal, the global conference for Cloud and IT professionals will help manage Wanget’s backend billing, subscription management, required standards and global operations.
The purpose of the collaboration is to expand Wanget’s end-to-end digital supply chain and video platform in the U.S. and on a global scale.
“Our mission is to provide the infrastructure that can produce, distribute, and manage the digital content that is needed as the world shifts digitally,” Masaya Yoshizawa, founder and CEO of Wanget, said in the release. “As we endeavor to create a sustainable chain of success that empowers creators and stakeholders while brightening the world we live in, we are excited to see what the future will hold in this truly global relationship.”