OKY, an e-commerce company with reach across the world, announced this week that it will be expanding operations to Argentina, providing residents there access to more than 115 brands.
According to a press release, "With this expansion, OKY begins operations in the second largest economy in South America. Argentina is the sixth country in the region to join the OKY marketplace."
OKY has had its sights set on Argentina since the company's founding. There are nearly a million immigrants abroad that can use its platform to send gifts to their loved ones in the country. As of now, OKY is already available in several countries in Central America including Mexico Guatemala, El Salvador, Honduras, and Costa Rica.
Victor Unda, CEO of OKY, spoke about the expansion, saying, "In Argentina, the number of consumers that operate digitally exceeds 27 million people. The growth in number of users adopting digital platforms became evident during the pandemic as people were forced to resort to digital alternatives. With OKY, now anyone from Argentina living abroad will be able to participate and benefit from the digital marketplace enabled by our APP, closing the gap to share gifts and experiences with their loved ones back home."
OKY has long been used to facilitate cross-border e-commerce transaction. One of its most common uses is to send prepaid gifts directly to friends and relatives in another country. The appeal to this is that the buyer is able to purchase gifts from stores in the country of origin.
The company stresses that its application is easy to use, saying, "To use OKY, the user must simply download the application, select from the participating brands available in Argentina - which includes Supermercados Día, Vital, Fravega, Despegar, and several restaurant chains, fashion brands, gift stores and household brands, choose the prepaid gift and share it with their loved ones."