Amazon has announced that Union Bank of the Philippines has adopted Amazon Quick Suite, enabling over 200 business users to analyze data through natural language. This move aims to accelerate decision-making and enhance customer experiences.
According to Union Bank of the Philippines (UnionBank), the bank is transforming digital banking in Southeast Asia through its partnership with Amazon Web Services (AWS). By utilizing Amazon Quick Suite, the bank has empowered more than 200 business users across technology, operations, and customer teams to independently generate insights and dashboards using natural language queries. This reduces reliance on IT and improves agility. The initiative supports UnionBank’s goal of becoming a data-driven organization, achieving up to fivefold faster data turnaround. It also reflects the Philippines’ growing adoption of artificial intelligence (AI), where financial institutions leverage generative AI to enhance inclusion, streamline processes, and personalize services.
UnionBank, a leading publicly listed universal bank, reported having more than 9 million digital customers in 2024. It continues to expand its innovation footprint as the first Philippine bank to implement AWS’s generative AI analytics platform. Its use of Amazon Quick Suite has already reduced operating costs by approximately 30%, thanks to automated reporting and improved campaign management. These efficiencies contribute to better pricing and improved customer service, reinforcing UnionBank’s position as a regional leader in digital transformation.
Amazon Web Services serves millions of active customers globally and operates over 240 fully featured services across 38 geographic regions. AWS’s AI and analytics capabilities—including Amazon Quick Suite, Bedrock, and SageMaker—are driving rapid adoption among financial institutions in the Asia-Pacific region, where AI deployment in banking is growing at 50% year-over-year. In the Philippines, AWS continues to support digital modernization across public and private sectors by emphasizing scalability, security, and innovation for data-driven enterprises.
Amazon.com, Inc., founded in 1994 and headquartered in Seattle, Washington, is a global leader in e-commerce, cloud computing, and artificial intelligence. Through its subsidiary Amazon Web Services (AWS), the company provides cloud infrastructure, analytics, and AI technologies to millions of customers worldwide. AWS enables organizations to modernize operations, accelerate innovation, and build scalable data ecosystems. By partnering with financial institutions like UnionBank, Amazon is driving digital transformation and AI-powered decision-making across emerging markets.