Dentsu Inc. is set to implement its AI technology, "TUNA SCOPE," in a project aimed at enhancing the tuna export market in Indonesia. This initiative has been selected for the Japan International Cooperation Agency's (JICA) "SME/SDGs Business Support Project." The goal is to optimize tuna export prices and increase added value by improving quality assessment.
Indonesia, a major player in global tuna landings, faces challenges with quality control due to inconsistent inspection standards. The local expertise for tuna inspection is underdeveloped, leading to variability in quality judgments and unstable pricing.
The project seeks to establish an accurate inspection process using AI technology, ensuring reliable quality standards. By introducing "TUNA SCOPE," Dentsu aims to facilitate fair pricing transactions between sellers and buyers. Additionally, the project intends to enhance the value of Indonesian tuna through AI-backed quality certification and explore ways to improve local fishery workers' income.
Dentsu plans to contribute further by developing a new quality evaluation system for Southeast Asia's fisheries industry. The initiative aims at sustainable development and addressing existing challenges in tuna fishing businesses across the region.