The Davos Communication Summit, a prominent event in the public relations (PR) industry, is set to take place on April 11 and 12 in Davos, Switzerland. The summit offers attendees the chance to network, engage in discussions with PR experts, and delve into pertinent issues such as artificial intelligence's influence on PR strategies.
Among the distinguished speakers at the 2024 Davos Communications Summit are Paul Holmes, founder and chair of Provoke Media; Raina Lazarova, co-founder and chief operating officer of Ruepoint and board member of AMEC. Lazarova will participate in a panel discussion on crisis management.
Maxim Behar, president of the World Communications Forum Association (WCFA), expressed his enthusiasm for the upcoming event: "We are excited to welcome some of the top PR business leaders from all over the world to join us in beautiful Davos for a transformative summit. This aligns perfectly with WCFA's core mission of organizing impactful events since 2010 across prestigious locations worldwide including Istanbul, Prague, Moscow, New York City, Kuala Lumpur, Mumbai, Mexico City, Lusaka, Cape Town and Geneva."
The summit is organized by WCFA. On April 11th's agenda is a keynote speech from Holmes on AI and new trends in public relations for 2024. This will be followed by panel discussions covering topics such as managing business goals responsibly through communication; building trust amidst fake news; and the role of PR in world crisis communication. The day will conclude with a gala dinner.
On April 12th's schedule are talks centered around understanding power dynamics between AI and contemporary PR; engaging employees and customers as brand ambassadors; internal communications and employee engagement; mastering reputation management; predictive analytics in PR; influencing public opinion through PR; concluding with farewell drinks.
Founded in 2014, WCFA is a nonprofit organization based in Davos according to its website. The organization is committed to fostering modern public communications through the formation of a cross-border and cross-cultural community of professionals. It operates under the belief that communication is a key factor in developing humanity. The WCFA also supports the annual world forum "Communication on Top" in Davos and aids young professionals in their career growth.