Gopuff has made its ads platform available in the UK. Through this launch, the instant Commerce platform, based in Philadelphia, aims to target “high-intent customers” while they’re shopping.
“For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US,” Senior Vice President of Business at Gopuff Daniel Folkman said. “As we continue to grow and innovate in the retail media space, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”
Through this launch, Gopuff will be capable of providing products to customers in a shorter period of time, secure availability in local micro-fulfillment centers, reach targeted customer bases, acquire deep insights, and cConvert impressions to consumption in half an hour through the use of product Placement, Sponsored Search, Sponsored Carousel, and in-app and email Display ads.
Gopuff’s integration with Citrusad will boost its retail media technology capabilities, allowing partners to plan, buy, measure, and manage their ads.
“Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK,” Alban Villani, EMEA CEO for CitrusAd said. “The quick grocery market is evolving fast and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys.”
In correlation with the ad expansion, the company has also expanded its collaboration with ecommerce technology company Rokt, giving brands the capability to offer streaming and entertainment, as well as financial and credit card companies. An eMarketer study projects retail media ad spending to reach $60 billion by 2024, the Business Wire report states.
“By bringing the instant gratification of brick & mortar to more convenient online shopping, Gopuff is driving innovation in the retail media space, introducing new opportunities for marketers, brands and influencers to engage with consumers where they are and driving significant ROI,” the press release states.