Jeffers: 'Alberto and Daniele each bring a long history of leadership in retail commerce technology that will further accelerate our global growth'

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XY Retail CEO Susan Jeffers | Twitter | Leaders in Business

XY Retail, based in New York, has appointed Alberto Riva as Chief Revenue Officer and Daniele Nizzero as Director of Solution Strategy, EMEA. The appointment was confirmed to Business Wire to be part of the company’s efforts to meet the demand for its headless unified commerce platform.

“Alberto and Daniele each bring a long history of leadership in retail commerce technology that will further accelerate our global growth while enhancing the client experience,” XY Retail CEO Susan Jeffers told Business Wire. “They will help us move forward in our mission of helping retail brands deliver seamless commerce experiences across channels.”

In his new role with the omnichannel retail solutions provider, Riva will be responsible for leading and developing sales and strategic partnerships, and growing the company’s global presence, while Nizzero will be tasked with overseeing XY Retail’s solution strategy and consulting team in the EMEA region, as well as initiating partnerships with customers and partners, according to Business Wire.

A veteran entrepreneur, Riva founded Fortech in 1993, and contributed to Micros as its Managing Director of business in EMEA, and to Aptos, where he led the company's market expansion in Europe and its TXT acquisition in Milan.

“I’m excited about XY’s potential to transform a retail sector desperate for innovation, and I'm keen to play a part in such a promising future,” Riva told Business Wire. “I am looking forward to working with the team on delivering client-centric solutions and maximizing sales performance.”

Nizzero brings years of experience. He previously worked for Micros, where he is credited with making various sales and Xstore implementations across Europe. He then went on to work for Aptos, where he gained an understanding of new technologies, according to Business Wire

“XY Retail is the only headless unified commerce platform and POS built from the ground up for retail brands that want to streamline their omnichannel operations, foster meaningful customer relationships, and redefine the in-store experience for consumers and store associates,” Business Wire revealed. “Luxury brands worldwide have adopted XY Retail’s API-driven, mobile-first cloud platform to modernize their stores and manage their entire global retail operations.”