Adobe recently carried out a global expansion for its slate of creative generative AI models, Firefly, according to a press release. The service will also be localized in 20 languages, offering versions in French, German, Japanese, Spanish and Brazilian Portuguese, among others.
“We’ve been amazed at how creators have been using Firefly to create more than a billion gorgeous images and text effects making it one of Adobe’s most successful betas ever in just over three months,” Ely Greenfield, CTO, digital media at Adobe, said. “Today’s announcement is about making Firefly accessible to more people in their preferred languages, so they can continue to leverage our unique model to bring their imagination to life, and create the highest quality assets that are safe for commercial use.”
The Firefly web service helps support prompts in over 100 languages and allows users to generate images and texts in their native language that are safe for commercial use.
The launch will expand the service’s reach to millions of new users. More than one billion assets have already been generated on the Firefly website and Photoshop. The expansion forms part of Adobe’s efforts to develop AI services and leverage creative capabilities for productions of all types.
The launch will also include Firefly for enterprise, which allows businesses to customize training according to their branded asset needs and an IP indemnity from Adobe for content generated by Firefly, as well as transparency for digital content using Firefly’s Content Credentials, which was designed in collaboration with the Content Authenticity Initiative and global members of AFP, the Associated Press, the BBC, Getty Images, Leica, Microsoft, Nikon, Omnicom, Reuters, Stability AI, Spawning.ai, The Wall Street Journal and Universal Music Group (UMG), among others.
Since its launch this past month, Firefly has been integrated with Photoshop, Express and Illustrator, “helping customers build their creative confidence by removing the barriers between imagination and blank page, and bringing even more precision, power, speed and ease directly into Creative Cloud applications and workflows,” a recent press release stated. “The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate beautiful, on-brand, ready-to-share content that can be seamlessly edited in Express or Creative Cloud.”