Atar Capital’s portfolio company, Keypoint Intelligence, has acquired ProPrintPerformance, which is based in Stockholm, Sweden.
“Atar has been operating globally for several years now with our portfolio companies that have facilities throughout the world,” Cyrus Nikou, founder and managing partner of Atar Capital, said in a May 10 press release. “Helping Keypoint Intelligence broaden its reach into global markets is exciting as it provides the opportunity to further grow the company’s footprint in digital production print. We look forward to supporting Keypoint Intelligence’s talented team as they continue to forge these new market opportunities.”
As Atar Capital’s first global buyout, the investment was made to expand Keypoint Intelligence’s print market and digital production capabilities, the release stated. The global market research and advisory firm specializes in the imaging, document solutions, production print, and digital media industries.
“Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines,” the release stated.
Co-founded in 2016, ProPrintPerformance offers intelligence platforms and training services to sales and marketing experts associated with the digital production print industry.
“ProPrintPerformance’s sales enablement platform, along with its combined virtual and face-to-face sales training and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth,” according to the release.
A Los Angeles-based global private investment firm, Atar Capital acquired Keypoint Intelligence in 2019 to leverage the company’s presence in the digital imaging industry and promote expansion through its independent hands-on testing, lab data, and extensive market research. The company is credited with contributing to 90 private equity transactions across North America, Europe, and South America.
Established in 1961, Keypoint Intelligence business and product intelligence solutions have ‘“kept pace with the rapid evolution of the technologies, business models and strategies that have taken place across the digital imaging industry,” according to the release.