Miami-based entertainment company, Loud And Live recently welcomed Steve Ziff as its new Chief Business Officer.
"We couldn't be more excited to welcome Steve to the Loud And Live family, and we're confident that his leadership and diverse experience across marketing, entertainment, content and sports will be invaluable to the company, our clients and our worldwide audiences,” Nelson Albareda, CEO of Loud And Live said. "His extensive capabilities in marketing & business development, coupled with his deep understanding of the various industries where we perform, makes him the perfect fit for our growth plans and vision of the company.”
With more than 20 years' worth of strategic marketing and business development leading experience, Ziff has worked at a wide range of agencies, professional sports and entertainment organizations, such as Thrill One and the Los Angeles Chargers, as well as the Washington Commanders, and the Jacksonville Jaguars, where he contributed to the development of all marketing, digital, creative, experiential and promotional strategies for NFL Football. He was also associated with Major League Baseball with the San Diego Padres, as well as in the National Hockey League through the Florida Panthers Hockey Club/Sunrise Sports & Entertainment.
Under his new role, Ziff will be responsible for leading Loud and Live’s marketing services and business development initiatives and will help expand the company’s slate of assets and capabilities and guiding its teams.
"Loud And Live sits at the nexus of culture, uniquely built as a world-class entertainment, content and marketing solutions company. Nelson, Marco and team have established a future-focused enterprise with an incredibly passionate and diverse team of people, and joining one of the only global companies of its kind is a tremendous opportunity and honor," stated Ziff. "The Latin-Hispanic culture has permeated the mainstream and is now visibly shaping and deeply influencing the landscape of global music, fashion, art, sports and lifestyle and the modern U.S. economy. As a top Latin entertainment and multicultural marketing company, we've collected a massive wealth of cultural intelligence, insights, and data on consumers which we use to help brands stay competitive, adept, and resonant. We're excited for the opportunities that lie ahead to help our partners convert culture into commerce", Ziff added.
With this appointment, Loud and Live, specializing in marketing, content, live events and other forms of entertainment, deems itself “well-positioned for continued success and growth across its respective industries,” a recent press release states.