Kaleyra, Inc., based in Italy, recently expanded its WebRTC technology-based audio-video calling solution to the United States, according to a press release.
"Taking Kaleyra Video to the U.S. market was a no-brainer for us. It is a culture that is already highly advanced and has certain expectations regarding the availability and reliability of its communication channels,” Mauro Carobene, chief business officer of Kaleyra, said. “Kaleyra is committed to further growth in the U.S. through a stronger omnichannel and CPaaS offering, and Kaleyra Video is helping us take that next step.”
Through the expansion, Kaleyra will add an additional touchpoint in hopes of engaging customers with personalized communications. The expansion was inspired by a rise in demand to connect live from preferred devices among U.S. consumers.
The global CPaaS provider initially debuted WebRTC technology to its omnichannel portfolio in 2021, and has since then expanded its catalog of clients in Europe and India, which includes experts from banking, insurance, retail and real estate markets.
“The United States is also a key market in driving the growth of telehealth, which allows for remote care, monitoring and consultations via video,” a recent press release stated. “As a result, Kaleyra is completing its HIPAA compliance for WebRTC, which will position the company to provide a reliable and intuitive solution for healthcare professionals.”
The integrated audio and video solution allows users to join calls on a web browser or app, without requiring software plug-ins.
The platform offers a unique white-label solution that allows companies to customize the user interface with their branding toolkit, as well as an interactive whiteboard, file upload and sharing, screen share, chats and encrypted call recordings.
"As someone sitting in a client-facing position, real-time communication is where the need and demand lies,” Zachary Konopka, head of U.S. partnerships and development, based in New York City, said. “With the launch of Kaleyra Video, we stand poised to help our American-based clients implement WebRTC audio and video calling into their existing touchpoints and create a seamless and personalized experience for their customers."
Kaleyra Video forms part of the brand’s integrated, API-based platform, which offers omnichannel communication services such as SMS, MMS, RCS and push notifications.