U.S.-based independently owned public relations firm 5WPR recently expanded its specialty Israel PR practice area to maintain its ranking as the top U.S.-based PR service provider for Israeli companies.
"At a time when U.S.-based companies are hesitant, 5W is doubling down on working with established and emerging Israeli brands and continuing to expand our client partnerships," Ronn Torossian, 5WPR founder and chairman, said. "Our work garners international attention as Israel drives innovation in the global technology sector. These brands benefit from tapping into our experienced teams who have developed highly specialized campaigns that elevate brand images and guide them through their U.S. expansion."
Torossian is representing the deal this month as he meets with various business leaders and tech entrepreneurs.
The firm has launched PR and digital media campaigns for various Israeli clients, including SodaStream, HiBob, Cheq, Hour One, Perion, 888 Holdings, Supermeat, Skai, XL Media, Ultra Global, MCE Systems, JVP, SparkBeyond, SOSA, Kryon, BioCatch and Ubimo.
The company has a team of experts who specialize in high-growth tech communications campaigns. The team is tasked with launching products, creating merger and acquisition-related campaigns, fundraising, social media strategy development, and initial public offerings, among other responsibilities.
“5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas,” a recent press release explains.
The company serves more than 300 professional business-to-consumer clients across various sectors, including beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, and nonprofits. The company also serves business-to-business clients across corporate communications and reputation management and clients in public affairs, crisis communications, and digital marketing as well as other sectors.
Founded by Ronn Torossian two decades ago, 5W Public Relations LLC., based in New York, was recognized by Inc. Magazine on the Best Workplaces of 2022 list and named 2020’s PR Agency of The Year by the American Business Awards.