Paramount Global recently launched its first-ever direct-to-consumer e-commerce site offering products inspired by the company’s catalog of cable, theatrical films and streaming classics, according to a press release.
"Paramount Shop plays a key role in Paramount's multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company's popular content and culture-defining brands," Pam Kaufman, president and CEO, international markets, global consumer products and experiences, Paramount, said. "It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands."
The new platform will feature a slate of products ranging from more than 125 brands and characters. The Paramount brands featured on the site include BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME and more.
Upon launching, the site will offer shipping worldwide, and plans to expand its local presence in the U.S., Canada, UK and Germany as it continues expanding on a global scale.
The products, summing up to more than 7,000 items and 50,000 products are based on “Baby Shark,” “Beavis and Butt-Head,” “Billions,” “Blue's Clues,” “Clueless,” “Coming to America,” “CSI,” “Daria,” “Dexter,” “Drunk History,” “Grease,” “iCarly,” “Jersey Shore,” “Mean Girls,” “PAW Patrol,” “Scream,” “Soul Train,” “SpongeBob SquarePants,” “South Park,” “Star Trek,” “Survivor,” “Teenage Mutant Ninja Turtles,” “The Godfather,” “Top Gun,” “Twin Peaks,” “Wolf Pack,” “Workaholics,” “Yellowjackets” and “Yellowstone,” among several others.
“Paramount Shop provides an easy and thoughtful customer interface, while offering an elevated and dynamic shopping experience with cinematic photography and a sleek design,” a recent press release explains. “Fans on the site will also have a seamless opportunity to engage with Paramount+.”