The XFL has selected Genius Sports Limited to be its official betting data distribution partner and free-to-play provider of the league, according to a press release.
“We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game,” XFL Chief Business and Legal Officer Wendy Bass said. “Genius is a leader in exploring the new frontier of next generation fan engagement. By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners and stakeholders.”
Under the terms of the deal, Genius Sports has gained exclusive rights to distribute official XFL game-related data to its catalog of global media and betting partners.
“Sportsbooks will be provided with the fastest, most accurate feed of XFL data, while brands and advertisers will be able to access official XFL data through the Genius Marketing Suite, an all-in-one fan engagement platform,” a recent press release states.
Genius Sports’ new offering, “XFL Pick‘Em” game, is free of cost to fans looking to predict the results of the upcoming XFL matches. Weekly winners will be eligible for a wide range of prizes, including XFL Shop gift cards. One winner will be prized a trip for two to the 2023 XFL Championship Game.
The collaboration will help XFL expand its digital audience and drive up its fan engagement levels.
“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” said Sean Conroy, executive vice president at Genius Sports. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”