Comosoft Americas recently expanded its Latin American operations with the appointment of Luis Ayarza, who will serve as business development manager, a press release reported.
"Luis is a perfect addition to our team," Comosoft Americas President Randy Evans said. "We are investing in and expanding our operations in Latin America, to meet the growing demand by the region's retailers and catalogers for content production automation. His knowledge of the industry, and of the latest technology, will help provide support to transform their multichannel marketing efforts."
Under his new role, Ayarza, based in Lima, Perú, will help local retailers streamline their print and online marketing operations using Comosoft's LAGO system.
With more than 16 years of LAGO experience, Ayarza has served as head of systems and support for Litho Laser SA, where he oversaw Belcorp’s use of LAGO.
During his time carrying out tasks for those positions, he worked alongside 250 Belcorp staff members, guiding them through the process of “using complex data to create cost-effective, well-designed catalogs and other marketing campaigns,” a recent press release states.
"From the beginning, I worked closely with Belcorp to transition from a semi-manual catalog process to an automated process. This lets them produce more catalogs in each country where they have a presence, in less time and without mistakes. From this experience, I know that LAGO can help other companies optimize their marketing and production processes, not only in Peru but also throughout Latin America," Ayarza said. "Many retailers and catalogers are looking to implement a digital marketing transformation. LAGO is an invaluable tool for achieving that success.”