Veeva Systems recently launched two new Veeva Crossix solutions to leverage its clients’ omnichannel marketing campaigns, Veeva Crossix HCP Trigger Data and Veeva Crossix Omnichannel Boost, according to a press release.
“Veeva Crossix HCP Trigger Data connects consumers' engagement with a brand's website to their health care professional (HCP) visits,” a recent press release states. “Veeva Crossix Omnichannel Boost provides a holistic view of HCP and patient engagement across field and promotional channels.”
With these new additions, the company hopes to strengthen its overall catalog to offer its partners more accurate and comprehensive offerings.
HCP Trigger Data is credited with strengthening business force and marketing activities to increase engagement with HCPs using privacy-safe patient engagement data. The product provides "insight into which HCPs are seeing patients who have recently visited a brand's website so companies can deliver the timeliest information,” a recent press release reveals.
“Veeva is the first to provide insight into which HCPs are seeing patients who have recently visited a brand's website so companies can deliver the timeliest information,” the press release continues.
The Omnichannel Boost gathers data from Veeva CRM and Veeva Crossix to help brands leverage their media capabilities, as well as their HCP and patient messaging and frequency across channels.
"As patients and HCPs continue to access health information across different mediums, it's important for marketers to have a holistic marketing strategy," general manager of Veeva Crossix Analytics, Sarah Caldwell, said. "By bringing together data from field activities and DTC and HCP campaigns, marketers gain real-time insights into omnichannel performance, helping to break down organizational silos and deliver key information to customers."
The company serves more than 300 million customers with its privacy-safe patient data and analytics, helping life science brands “effectively measure, activate and optimize complex, cross-channel HCP and DTC media campaigns that fuel better patient outcomes,” a recent press release explains.