Tylie Ad Solutions has teamed up with Peach to use its technology integration to make its workflow more self-sufficient as it works to accelerate error-free global delivery of broadcast assets and traffic and clearance services, a press release reported.
“Tylie continues to push for greater flexibility and improved options for our clients,” president of Tylie Ad Solutions, Tyler Savage, said. “This integration adds key global capabilities to Tylie’s offerings, helping us offer flexible solutions that meet the unique needs of our clients while saving both time and budget while eliminating inefficiencies.”
The California-based cross-screen management platform’s new addition, developed specifically for Tylie client, Airbnb, was created to manage all storage and postproduction aspects of global advertisers based across the United States, Europe and Latin America.
Before implementing this method, Airbnb distributed its domestic campaigns using various entities and various workflows. Its collaboration with the Tylie Tandem platform marks a “streamlined option for international activation.”
The company confirmed the addition a short time after Tylie confirmed its Q2 partnership with The TEAM Companies, tasked with managing music, talent and element rights alongside Tylie Tandem.
“Advertisers and agencies want to work with software tools that they know will save them time and money and provide the technological capabilities they need to deliver campaigns,” Doug Conely, chief product and technology officer at Peach, said. “Integrations like this, with an open ecosystem mindset, enable partners like Peach and Tylie to support their clients."