OpenX Technologies, Inc. recently confirmed a series of executive changes as it pursues additional brand and agency partnerships worldwide, according to a press release.
Among those modifications, is the promotion of former vice president of sales and partnerships, Matt Sattel, to the role of senior vice president of buyer development.
"OpenX is in the midst of an exciting evolution and I am thrilled to be a part of this team as we expand OpenX's unique offerings for buyers across data and identity, supply-side targeting, retail media partnerships and our market leading position in sustainability," Sattel said. "Beyond our product offerings, we are focused on delivering the highest level of service for our partners. Sandra joined us with years of experience driving value for major brands and agencies in programmatic and I know she will continue that success in her new role at OpenX."
Under his new role, Sattel will be responsible for overseeing the company’s buyer development groups across the United States, Europe, the Middle East and Africa. He will also be tasked with developing existing partnerships with brands, agencies and advertising agency holding companies.
Sattel began his tenure with OpenX after spending nearly four years at MiQ, where he was promoted from director of sales, to SVP, head of inhousing. The executive is credited with helping Fortune 100 brands with their in-house through trading and ad tech functions. He also contributed to Samba TV, Speakr and xAd, Inc.
"Matt is well-recognized as an industry leader for his background in building strategic partnerships and his deep knowledge of the programmatic landscape. His experience working closely with buyers enables us to identify and align with their objectives to accelerate our partnerships," said John Gentry, CEO of OpenX. "His leadership on the buy-side of the business has been exceptional and he has built a great team and accelerated our engagement with the largest brands and agencies in the world."
Sandra Fawaz steps into the role of vice president of activation, focusing on building the client partnership team and scaling the account management organization. Fawaz was director of client partnerships at OpenX and prior to that role spent almost eight years at digital marketing agency Goodway Group, where she was instrumental in many key client relationships.