Zuora, Inc. recently finalized the acquisition process for subscription experience platform, Zephr, a press release reported.
“As the competition for subscribers becomes increasingly intense in media, digital publishing and beyond, companies must keep subscribers engaged with the right offers and the right packages at the right time,” said Tien Tzuo, CEO and Founder at Zuora. “That’s where Zuora comes in. With our acquisition of Zephr, we’re adding new capabilities to create a one-stop-shop to succeed in the subscription economy.”
Using Zephr’s features, typically aimed at global digital publishing and media companies, Zuora hopes to serve media companies looking to better understand consumer behaviors to improve its digital offerings and increase monetization opportunities.
“As a long-term partner, we are thrilled to join Zuora,” said James Henderson, CEO at Zephr. “With the combination of products, our customers will be able to fully understand the entire subscriber journey, helping them nurture and monetize subscriber relationships.”
The transaction, confirmed in late August 2022, was valued at $44 million in cash, as well as a consideration of up to $6 million, subject to various financial conditions.
“Subscriber experience and sophisticated billing often operate in parallel, largely disconnected universes,” said Igor Stenmark, managing director at MGI Research. “The combination of Zuora and Zephr has the potential to create a robust approach to help organizations better monetize their subscriber relationships, improve retention and accelerate growth across a broad range of industries such as media and digital publishing, among others.”