Faire is now available to independent brands and retailers across nearly 20 Australian countries, according to a press release. The launch is the first of its kind outside of North America and Europe, and comes at the heels of the platform’s recent expansion into Canada and significant European markets.
“We’re especially excited to offer our support to Australian brands and retailers, one of the most values-driven entrepreneurial communities in the world, who historically have faced high costs and complications when expanding to new markets,” said Faire co-founder and CEO Max Rhodes in a press release. “Faire offers small businesses the best inventory, financing and fulfillment. Whether their goal is to expand globally or continue focusing on their local strategy, we’re committed to empowering Australian entrepreneurs to build their business the way they want.”
Faire offers a digital toolkit, compatible with various mobile devices. The platform is intended to help businesses manage data insights, payment terms and logistical solutions. Other features include access to a global network of over 70,000 brands, “60-day payment terms to purchasing retailers, free shipment eligibility and data-supported projections.”
“Faire provides an amazing and accessible platform and will give small businesses in Australia a chance to grow,” co-founder of Sydney-based artisan home goods brand, Saardé, which is responsible for stocking over 400 Faire retailers, Verity Kizek, said in the release. “Today we have a retail space and showroom in Sydney, and our products are stocked in Australia, the U.S. and Europe.”
The company has already established collaborations with 1,000 brands in the region, offering approximately 100,000 varied products.
“Expanding the Faire network to independent retailers in Australia, a region where retail represents the second largest employment sector, unlocks a meaningful channel for entrepreneurs to reach influential customers in new markets that were previously cost-prohibitive,” the press release states.
Its quest to expand its global footprint is fueled by the rapid growth of its network, which has now reached over half a million customers worldwide. In the last year alone, the company has launched its operations in 17 new countries, with plans to set up establishments in Sydney, Australia and various positions open currently.
The online wholesale marketplace with headquarters in San Francisco is valued at $12.4 billion USD ($16.7 billion AUD).
“Australia is a big country, and it's not always easy for retailers to travel to trade shows,” said Emma Kate Codrington, founder of Melbourne-based stationery and lifestyle brand Emma Kate Co., available in over 60 countries. “I think Faire will make both buying and selling so much more accessible to regional and remote communities, and to smaller and more independent brands.”