Cloudflare, Inc. recently appointed Carlos Torales Montero to lead its Latin American operations as the region’s vice president and head of sales, according to a press release.
“The internet is heavily relied on in Latin America and we have been seeing a huge digital transformation acceleration,” Montero said in a release.
Through the recent hire, the company hopes to continue expanding its consumer base in the region and its global network overall.
“There is a significant online market in Latin America, representing nearly 500 million internet users. For years, Latin America has been driving consistent and strong internet use, being the fourth largest region in terms of users online worldwide,” co-founder and CEO of Cloudflare, Matthew Prince, said in the release. “Latin America has always been a priority for Cloudflare, establishing our network in the region early on and we have been expanding ever since. We’ll be continuing this growth, with Carlos leading our efforts, to work even closer with our growing and expanding Latin American customer base.”
The executive brings in more than two decades of tech experience, specializing in market strategies and market developments. He most recently served as Cisco, where he led commercial, enterprise segments, product sales and business development. He joins Cloudflare to help promote further growth for the company and build high-functioning organizations, the press release reported.
“At the same time, there has been an increase in cyber threats for organizations of all types and sizes,” Montero said. “At the end of last year, Cloudflare’s network blocked an average of nearly seven billion attacks per day in Latin America. The power and scale of Cloudflare’s network enables us to provide an extremely tailored yet seamless security and performance platform to any Latin America organization. I look forward to being part of equipping more and more customers, and our partners, with the tools that are critical to any business today.”
According to a recent release, Cloudflare initially began its investment in Latin America in 2014 with a new data center in Santiago, Chile to connect its associated clients and organizations on a global scale. Its operations now span over 270 cities across more than 100 countries, including 36 cities across Latin America.
The company’s customer catalog in the region includes El Universal, Bitso, Facily and Falabella, as well as Alestra, Cipher, NeoSecure, TD Synnex, TIVIT, among many others.
“Extending cybersecurity solutions to businesses across Latin America is something that we’ve been delivering with Cloudflare for years,” global chief sales and marketing officer at Cipher, Paulo Boniccu, said in the release. “Every company and every industry is different, and that’s why Cipher uses Cloudflare’s broad platform to deliver tailored solutions to companies, considering everything from threat actors to regulations and compliance requirements. From financial services, to manufacturing, health care, logistics and energy and utilities, we’re excited to be equipping more Latin America businesses with Cloudflare.”