Amplitude, Inc. confirmed plans to further invest in the European market with new, expanded offices in London and Paris. The new locations will be led by newly appointed Vice President of EMEA South Alexa Lacroix, according to a press release.
“We have a massive opportunity in EMEA to help local companies create a competitive advantage by building better products that put their customers at the center. As we continue to scale our global business, I am particularly excited to welcome Alexa Lacroix to lead our EMEA South team, whose experience leading high-growth teams at enterprise technology companies makes her an ideal fit for this role,” Vice President of EMEA Daniel Bailey said in a release. “Alexa’s customer-centric approach and commitment to fostering a strong company culture align perfectly with our company values, and will help us build sustainable, long-term growth in EMEA.”
With existing, significant contributions to digital optimization, the company hopes to work efficiently to meet the demands of first-party product analytics across more than 40 markets in the EMEA region through a collaboration with EU General Data Protection Regulation (GDPR) and other privacy laws that enforce modifications on business interactions with customer data, the press release explains.
“For organizations who prioritize privacy, Amplitude not only provides the No. 1-ranked product analytics solution, but one that is also compliant with local data privacy standards,” the press release states.
Under her new role, Lacroix will be tasked with overseeing the strategies behind Amplitude's operations in France, Southern Europe, the Middle East and Africa. Reporting to Bailey, she will focus on expanding the company’s customer base, interest and overall demand in the region, which consists of brands like Bpifrance, Decathlon, Cafeyn and Ouicar.
Contributing more than two decades of software sales experience, the executive has led international teams belonging to ServiceNow and Talentsoft, among others. The expansion follows a 150% staff growth within the last two years at the company.
“Throughout my career I have had the privilege of working at the forefront of major technological revolutions, from the advent of the mobile internet to the rise of digital transformation. Today, we’re seeing another shift, as digital products go from supporting the business to being the business,” Lacroix said in the release. “Amplitude sits at the center of this trend, and it has a massive opportunity to help companies in Europe accelerate their digital product innovation. Between its fast-growing customer footprint and its ambitious team in France and across the region, I couldn’t be more excited to help Amplitude win the market.”