Extreme Networks, Inc. and Verizon Business have teamed up to supply connectivity and network insight solutions for large venues and stadiums across the EMEA region, a press release reported.
“Together with Verizon, we’ve been able to completely transform the role that the network plays in how fans interact, engage and show brand affinity, while providing leagues, clubs and teams with insights that allow them to personalize and operationalize to perfection,” Norman Rice, COO, Extreme Networks, said in the release.
The launch forms part of a greater Verizon’s International Stadium and Venue strategy carried out by the companies. It will integrate its cloud networking expertise with Verizon’s private 5G solution and Extreme’s Wi-Fi and Wi-Fi Analytics to improve experiences for fans and further advance the efficiency of network insights overall. Verizon will also serve as a deployment partner to launch connectivity solutions at Old Trafford Stadium for Manchester United, according to the release.
“Extreme Wi-Fi and Verizon 5G are better together when it comes to creating advanced and uninterrupted connectivity with high speed, low latency and high capacity – to power everything from mobile ticketing, cashless transactions and legalized sports betting to next-generation immersive experiences like in-stadium AR/VR. As a key partner in Verizon’s new Global Venue practice, we anticipate many more years of joint success in creating new ways to improve the in-stadium experience for all,” Rice said in the release.
It also extends the collaboration between Verizon and Extreme, which have jointly worked on deployments for various known U.S.-based leagues, such as NHL, NFL and NASCAR.
“Our partner ecosystem plays a key role in our International Stadium and Venue strategy, and we are pleased to welcome Extreme into this community,” Scott Lawrence, group vice president, Verizon Business Europe, said in a release. “Given our history of success jointly deploying Verizon 5G and Extreme Wi-Fi solutions in some of the world’s largest and most prestigious venues in the U.S., we’ve formalized our relationship into an official strategic partnership that will enable us to continue to deliver that same level of expertise, innovation and impact to large venues across the European and Asia Pacific regions.”
Rice recently represented the company’s solutions earlier this week alongside Executive Vice President and Group CEO Tami Erwin and Chief Revenue Officer of Verizon Business Sampath Sowmyanarayan at Verizon’s private International Media and Analyst Day Event at its London-based 5G Lab.
“Extreme solutions have undergone in-depth testing and verification in Verizon labs to ensure they meet the functionality, security and performance expected by Verizon customers,” the press release states.