Affinity will now be physically closer to its European clients with the opening of its new office in London, U.K.
“The pace and scope of the venture investing market in Europe have been growing at an exponential rate over the past two years,” Partner at Anthemis Group, Tom Ryan, said. “Affinity allows us as VCs to not only keep on top of all of the contacts and companies we track but ensure we take advantage of our network to create opportunities.”
The tech company has brought in Tom Hughes Ellis to lead its business operations in the region and help the company as it adapts to its operations throughout the continent. According to a recent press release, he brings in 20 years of financial and technology sales experience from Bloomberg, Gartner and Third Bridge, specializing in private equity and Venture capital investors based in the U.K. and other parts of Europe.
The executive has also previously contributed to the European Fintech and Financial Data world. He is widely recognized by the region’s private capital community, who he has worked with to offer research, advisory, data and technology support for more than a decade.
The California-based company serves more than 500 clients across Europe, including Balderton Capital and Anthemis’s top investors. Its platform finds, manages and closes over 500,000 new introductions and 450,000 deals per month, and currently tracks more than 180 hours of company records and activity tracking per year. The relationship interactions are further driven by various forms of relationship interactions. More than 18 trillion emails and 213 million calendar invites have been sent.
It will host its webinar, “Unicorn hunting—using data to navigate the European private investment market,” on April 7 to discuss the particularities of its partnership intelligence and investment opportunities.