A global leader in Spanish-language media and content recently announced the first streaming service created for Spanish speakers.
TelevisiaUnivision, Inc., announced Feb.16 that its ViX and ViX+ services will feature more than 100 channels and offer 50,000 hours of content, according to a company press release. The streaming services will be available in the United States, Mexico, and Spanish-speaking Latin American countries.
“We are uniquely prepared to launch a global Spanish-language streaming service of this scale," President and Chief Transformation Officer of TelevisaUnivision, Pierluigi Gazzolo, said in the release. "With the merger of Televisa and Univision, our combined history gives us an incredible experience in reaching Spanish speaking audiences, and we will use these learnings to deliver a top-quality streaming service to hundreds of millions of Spanish-speakers around the world who want to see their diverse culture, language, interests and experiences represented and reflected onscreen authentically."
The two-tier service, which is set to launch March 31, will offer movies, original series, live sports, and news, as well as current Televisa and Univision hits, the release stated.
“We have access to the largest portfolio of Spanish-language hits, through Televisa’s deep library with 300,000 hours of content, prolific production engine and an extensive portfolio of intellectual property,” Gazzolo said.
The executive said the media company plans to grow through small investments over time.
“(We) will make significant incremental investments in content beyond our networks," he said. "This will result in the broadest, largest entertainment, news and sports streaming offering ever amassed in Spanish. Combined with the massive reach we have with our audience; this content will fuel our streaming service like no other in Spanish language.”
Vix and ViX+ streaming services will also offer customers video on demand experiences, the release stated.
“With the content and capabilities of the combined TelevisaUnivision, we are uniquely capable of delivering a groundbreaking streaming service to the nearly 600 million Spanish speakers around the world," TelevisaUnivision CEO, Wade Davis, said in the release. "For the first time ever, our global audience will have a high-quality streaming experience that provides a huge variety of world class entertainment, sports and news produced in Spanish for Spanish speakers.”
There is nothing like this in the marketplace, and only the combined power of TelevisaUnivision can deliver ViX and ViX+, Davis said.
“ViX will be a platform that expands our solutions to both our advertising and distribution partners, creating new and powerful ways for them to reach our audience and grow our businesses together,” he said.