BigCommerce recently partnered with Tottenham Hotspur to promote its online store and international expansion.
Tottenham Hotspur a leading global football brand that plans to expand its reach and improve e-commerce functionality through its partnership with BigCommerce, according to a Jan. 26 press release.
"BigCommerce's leading open SaaS (Software as a Service) approach was a deciding factor for us," said Duncan Pass, head of retail at Tottenham Hotspur, in the release. "Their flexible ecommerce platform combined with their curated ecosystem of integration partners create endless opportunities for us to modernize our online store, offer amazing features for our fans and support our continued growth throughout the world."
Tottenham Hotspur was drawn to the partnership largely because of BigCommerce's internationalization features such as price lists, flexibility and integrated partnerships with payment and checkout solutions, the release stated.
"Having worked with Tottenham Hotspur on their existing digital retail for the last 12 months, the chance to reimagine their online store was an exciting one," said James Greenwood, director at digital retail agency partner Strawberry, in the release. "We're excited and proud to be a preferred BigCommerce partner chosen by Tottenham Hotspur to deliver an engaging retail experience to its fans online."
Tottenham Hotspur plans to leverage BigCommerce's platform to enhance the fan experience for shoppers in the United Kingdom, North America and Asia, according to the release.
"Retail is a critical revenue driver for any sports brand," said Jim Herbert, senior vice president and general manager of EMEA at BigCommerce. "As teams continue to expand their reach beyond their home cities, they want a powerful ecommerce platform that can grow with them and make it easy for their fan bases to support the team regardless of where they live, what currency they use or what language they speak."