A California based streaming company, WEBTOON, has partnered with entertainment lifestyle platform HYBE to release a set of teaser videos that feature South Korean pop icons BTS in preparation for the launch of the new webcomic 7FATES: CHAKHO Jan. 14.
7FATES: CHAKHO is the first HYBE original story about seven young men who are bound by fate, according to a recent release from Business Wire. The teasers began launching in December 2021 and will run through Jan. 14. Web novel versions of the story will be available on Wattpad.
“Based on organic operations and synergies created in each field, HYBE aims to create top-notch content, expand fan experience, and make a difference for anyone who enjoys a music-based entertainment lifestyle,” the release states.
Each teaser video will feature a different member of BTS and will be shared daily on WEBTOON’s social media accounts. The series follows earlier BTS teasers of 7FATES with BTS and CCTV Live.
Also launched was WEBTOON x BTS, an event webcomic that shows behind the scenes content for fans of BTS. There will be seven WEBTOON x BTS episodes with each focusing on a different member of the band available exclusively on the WEBTOON app.
The productions are part of the Super Casting campaign between WEBTOON and HYBE. The release stated the campaign involves a group of global partnerships that bring entertainment companies to WEBTOON.
“Super Casting allows major entertainment brands to work with WEBTOON and maximize the IP value chain across platforms and formats,” the release states. “Working with HYBE, WEBTOON continues its global leadership in building and nurturing global fandoms online.”