The Sabre Corporation, a Texas based firm, is partnering with Air Serbia to help them use pricing data to be more responsive to customers.
Air Serbia is trying to improve its revenue management as it seeks to rebound from past losses, according to a related press release.
"Pricing is one of the most complex issues in the aviation industry – even more so since the onset of the pandemic" Dino Gelmetti, vice president EMEA, Sabre Travel Solutions, said in the release. "Successful pricing is an important aspect of sophisticated retailing, and airlines like Air Serbia need the right information to help maximize revenue. Beyond unlocking incremental revenue potential, our dynamic availably solution reduces the time spent on manual calculations, increases analyst efficiency and allows our customers to focus on delivering a superior traveler experience."
Executives from Air Serbia are excited about the merger.
"As we embark on a period of ambitious recovery and growth, building cutting-edge technology using real-time data, artificial intelligence and machine learning will be key to our success," Jiri Marek, general manager Commercial and Strategy at Air Serbia, said. "We are excited to partner with Sabre on these intelligent software solutions that will redefine our fare pricing and passenger experience."
Both companies will investigate how artificial intelligence and machine learning can be efficient. Live marketplace data will be the basis for these assessments. This process will use shopping data, trip intent and a traveler's history of behavior to provide better information on pricing, according to the release.
Air Serbia will also partner with Sabre to implement Sabre's Price IQ product, the release stated. Sabre processes over $120 billion in international travel expenditures annually.