To increase its fast-growing presence in markets overseas, Waterloo Sparkling Water recently entered into a deal to offer its products on Grovara's online marketplace, according to a press release.
The Grovara online marketing platform allows the American goods and beverage brand to sell products across Latin America and Asia.
“We are immensely proud to be able to offer such a dynamic brand on our marketplace,” Grovara CEO and Co-Founder Abu Kamara said, according to the press release. “This relationship demonstrates the power of our platform and how we are changing global commerce, and we look forward to helping Waterloo achieve its international goals.”
Through the launch, waterloo hopes to increase its international client-base.
“Grovara has an impressive online platform and an experienced global team,” Waterloo CEO Jason Shiver said, in the release. “We are thrilled to partner with Grovara and join their portfolio of brands as we expand our brand awareness and distribution to the international market."
Based in Austin, Texas, Waterloo has a portfolio of 12 sparkling water beverages.
“Waterloo is such a great brand to have on our marketplace. They have amazing tasting products,” Grovara Vice President for Brand Operations and Management Kerri McLaughlin said, according to the press release. “It’s even better to have a brand so focused on international success and so well-positioned to launch the right products in the right markets.”