In an effort to increase access to journalists from around the world, PRophet and PeakMetrics announced a partnership that will also help public relation efforts.
A release by Stagwell Inc. states that the combination increases PRophet’s access to journalists around the country from a variety of media outlets, and will also reach Europe, Latin America and Asia for the first time.
"PeakMetrics' global database of verified journalists and high authority outlets, access to up-to-date contact information and media monitoring paired with PRophet's predictive analytics capabilities enables PRophet users to achieve all of their PR goals within a single solution– eliminating the need to access old-school analog media databases and monitoring services that still live in a linear world,” said PRophet CEO and founder Aaron Kwittken.
The PRophet website states that as Kwittken was frustrated with the lack of “earned media intelligence” tools, he decided to create the company.
The release explained that PRophet is the first of its kind: an artificial intelligence driven software as a service (SaaS) platform that was designed for the public relations community by the public relations community. It uses natural language processing and machine learning.
PRophet launched at the end of 2020 and the release stated its customer base has expanded exponentially. The company is owned by Ahteed, LLC, which is a Stagwell Company.
The release also stated that PeakMetrics is an AI driven media intelligence platform. The PeakMetrics website stated the platform uses machine learning to spot trends in a variety of aspects including news, social media, TV and radio.
“PRophet’s cutting-edge approach to identify the right journalists to target is a perfect complement to PeakMetrics’ advanced media monitoring and narrative analytics capabilities,” said PeakMetrics founder and CEO Nick Loui.