Genius Sports and PointsBet have announced their plans to strengthen their content and streaming abilities through an expanded partnership with the NFL, which will see that PointsBet is provided a full range of sportsbook data services to the league.
The new venture will offer fan engagement solutions for various sports properties such as the NFL, NCAA, NASCAR, the English Premier League, Argentine, Colombian, and Mexican soccer, according to a press release.
"This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world," Mark Locke, CEO of Genius Sports, said in the press release. "We are thrilled to expand our long-standing relationship and continue to keep PointsBet powered with the fastest, most accurate sports data available."
Genius Sports offers high-quality sportsbook services, the release stated. The company is tasked with garnering official data to maintain the user's life-cycle and retain customers.
To differentiate itself from its competitors, PointsBet is considered an anomaly that avoids third-party technical accidents and risk management dependencies, according to a press release.
Johnny Aitken, PointsBet USA CEO, said in the release the company looks forward to growing their partnership and is "committed to providing the fastest and most comprehensive in-play betting experience."