Los Angeles-based OTTera has expanded its reach to China, citing ample user, advertising and media publishing opportunities to serve the international market.
With this launch, the white label OTT service sees itself ideally positioned to take advantage of OTT video revenue in China, which is projected to reach new heights in the coming decade. The expansion places OTTera at the center of this growth, Stephen Hodge, company chairman and co-CEO, said an Oct. 7 release.
“Entering the Chinese market with OTTera China has given us the chance to bring OTT video to a huge swath of users in the second largest economy in the world," Hodge said. "Success in this large and diverse market depends on our OTTera China team as well as our comprehensive partnerships already in place in Asia."
Through this recent expansion, the company hopes to garner additional strategic partnerships, local advertising connections and premium content in the region, the release said.
OTTera China follows successful launches in Europe and Latin American OTT markets, which drove the company to over 100 million users worldwide.
The new venture will be led by the company's strategic advisor and investor, Xiaosong (Adam) Zhu, who has record of success in sales and start-up businesses in the Chinese telecommunications and CTV industries, according to the release.