Religion of Sports will soon launch Religion of Sports Brazil, partnering with Adventures, the first brandtech in Latin America.
"Brazil is one of the greatest sports countries in the world but is largely untapped in terms of sports-based entertainment," Ameeth Sankaran, Religion of Sports CEO, said in a press release. "We believe sports provide a universal language through which we can understand ourselves and important issues of our time.”
According to the release, the Emmy-award winning sports media company, co-owned by football legends Tom Brady and Michael Strahan, hopes to begin producing its first Brazilian-themed content sometime next year.
Founded in 2016, Santa Monica, California-based Religion of Sports has built its catalog around the sole perspective that refers to sports as a means of culture.
“The partnership with Adventures supports Religion of Sports' efforts to expand into new markets and bring our unique storytelling perspective to audiences around the world,” Sankaran said.
According to the release, Partner and Managing Director of Original Content at Adventures Sergio Floris said the collaboration is intended to prioritize the creation of premium original content connected to the Brazilian sports market, "which is largely unexplored, and yet is a culturally relevant part of our society's daily lives and habits.”
Planning to release titles that cover Brazil's incredibly diverse and engaging soccer culture, Religion of Sports will introduce well-known star athletes such as WSL's first Brazilian world champion and a two-time surfing world champion Gabriel Medina; Brazilian soccer star and reigning UCL champion with Chelsea Thiago Silva; and skateboarder Leticia Bufoni, the biggest XGames winner with six gold medals, the release said.
"We have the opportunity to bring prominence to other sports besides soccer and broaden our view on sports issues, going beyond what is featured in the news,” Olivia Chiesi, partner and executive producer at Adventures, said in the release. “Through entertainment, we can portray important stories and themes from a valuable perspective to connect the public not only to great athletes, but also brands and creators in synergy.”