The international fast-food chain Jollibee and U.S.-based food delivery company DoorDash have recently collaborated to launch a new mobile kitchen in Hamilton, Ontario according to a press release from DoorDash.
The mobile restaurant, which opened on September 2, is on the southwest corner of the CF Lime Ridge Mall, where local residents may buy their favorite Jollibee dishes online for pickup or delivery.
"Many restaurants we work with are looking for new ways to cater to their loyal customers and expand their reach and revenue," Ryan Freeman, head of Enterprise Partnerships at DoorDash Canada stated, "Over the past year, we've seen the power of new kitchen models to help restaurants reach more customers and grow sales, which is why we are excited to have created an innovative mobile kitchen that will help Jollibee meet evolving customer needs. This is one extension of our mission to empower merchants with the tools to grow their businesses.
DoorDash and Jollibee collaborated on the design and construction of the restaurant, which is actually a flatbed trailer customized and transformed into a fully working kitchen equipped with state-of-the-art fryers, optimized utility connections and storage and refrigeration space.
The mobile kitchen will be open seven days a week, from 10 a.m. to 9 p.m. and will serve a limited menu of iconic Jollibee dishes, including the company's signature Jolly Crispy Chicken.
"As we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we don't yet have a physical store location," Maribeth Dela Cruz, president of Jollibee Foods Corporation North America, Philippine Brands stated.
Additionally, the two businesses collaborated to determine the best site for the launch of their mobile kitchen service by integrating Jollibee's expansion goals with DoorDash data in order to aid Jollibee in optimizing customer accessibility and delivery range.
"DoorDash has been an indispensable business partner throughout this process, enabling us to optimize its seamless ordering and helping us to access new customers, and we are thrilled to be able to extend our signature 'joy of eating' through the power of this innovative partnership throughout Hamilton and beyond," Cruz stated.
The mobile kitchen will serve the neighboring communities of Downtown Hamilton, Stoney Creek, McMaster University and Hampton Heights for at least six months before moving to a new (to be decided) North American location.
DoorDash is a technology company headquartered in San Francisco, California that links consumers with their favorite local and national businesses while Jollibee is the largest fast-food chain in the Philippines, with over 1,200 locations worldwide.