Heroes raises $200 million with focus on 'growth plans,' portfolio expansion, diversification

Technology
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Heroes co-founders, from left, Alessio and Riccardo Bruni | Makeheroes.co

London-based ecommerce company Heroes has raised $200 million from American investor Crayhill Capital Management to help fund new global acquisitions and also to double its workforce, one of the company's co-founders said in a press release.

“We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey,” Riccardo Bruni said. “By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio.”

The company, founded by Riccardo and his brother Alessio Bruni, is seeking to increase its headcount from about 70 to 140 by the end of 2021, the release said.

“We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands,” Riccardo Bruni said. 

According to its website, “Heroes is a technology-driven ecommerce company that acquires, operates and scales small and medium-sized brands with category-winning products on global marketplaces.”

Heroes works with Amazon FBA brands with high customer reviews. The company has been featured in Financial Times, TechCrunch, The Sunday Times, BBC, Grunderszene and 24 Ore. 

In addition to Crayhill Capital Management, Heroes has received investments from 360 Capital, Fuel Ventures and Upper 90.