Las Vegas-based video gaming company Streamline Media Group has appointed Shawn Layden to their advisory board, according to a company press release.
Previously the chairman of PlayStation Worldwide Studios, Layden is a veteran in the global gaming industry. Layden's gaming career started in 1987, when he worked as the assistant to Sony co-founder Akio Morita, the release said.
"Interactive gaming's second epoch is ending," Layden said in the release. "We are now at a breakout point. The cost of creation is not sustainable. The industry is ripe for disruption. It's time for someone to come in, break the wheel and let more people participate. Streamline is exceptional at delivering the ask and is positioned to transform the business."
Streamline recently expanded in the Americas. The company creates original games, solutions and technology that the industry relies on and gamers love, according to the release.
"We are honored and excited to have Shawn on board as we align on where we see the video games industry going and ultimately how it can provide social-economic mobility for current and future generations," Streamline Media Group CEO and Co-Founder Alexander Fernandez said in the release. "The lines between media, entertainment, technology and video games have converged into the Metaverse. Now is the time to build a sustainable structure around it that progresses the evolution of business models and welcomes more people, voices, and talent to shape it."
Streamline's website says that the organization was founded in 2001.
"Streamline Media Group develops Metaverse solutions that enable the digital transformation of global brands and industry," the website states. "The Metaverse is a catch-all phrase that utilizes video game technology in non-gaming fields like a traditional business, education, or government. It builds immersive experiences for consumers that integrate media, entertainment, technology, and monetization with video game technology and methodology. The Metaverse is unifying our digital and physical personas into an everyday reality."