In expanding its Global Google Technology practice, Dentsu International has appointed two senior leaders to the team, according to a press release.
Alex Langshur will be the practice lead and Seth Hammac appointed the practice growth lead, according to the press release.
"As an industry veteran, I’m honored to be appointed the Global Google Technology practice lead," Langshur said. "Cardinal Path has a long history as a Google partner, and I’m excited to integrate the proven strategies from Cardinal Path across Merkle and dentsu’s powerful network of brands. I’m looking forward to growing this best-in-class team of Google experts who will help drive partnership relationships and solutions."
According to the press release, Langshur will set the global strategy for how Dentsu partners with Google.
This new role focuses on the expansion of Dentsu’s community of Google Marketing Platform (GMP) and Google Cloud Platform (GCP) experts, the press release said.
Langshur has more than a decade of leadership as founder and co-CEO of Cardinal Path, a Merkle Company, according to the release.
Hammac has a record of digital advertising experience across agencies, publishers, startups, and large organizations, according to the release. Hammac has worked for Deloitte, leading sales, business development, and go-to-market activities for the Google alliance.
"The Dentsu and Google partnership brings together the power of Google’s media and technology with the insights and customer expertise of Dentsu, enabling us to help clients navigate the digital disruption in today’s marketplace," Hammac said. "I'm excited to join the Merkle and Dentsu teams and to help grow our Google practice globally."
Dentsu is headquartered in New York, the release said.
"Our technology partners play a crucial role in enabling the customer experience across every touchpoint, including marketing, sales, service, and commerce,” Dave Paulus, EVP, global alliances lead at Merkle/CXM said. "We are excited to have Alex and Seth assume these leadership roles - they both bring unmatched experience and leadership to dentsu’s Google practice."