International marketing communications firm MDC Partners has partnered with This Is Flow, an Australian media agency, to strengthen the company’s presence Down Under.
Based in New York City, MDC Partners works with more than 1,700 clients in the U.S., Canada and the United Kingdom, and provides a variety of advertising and specialized communication services to the brands it collaborates with.
The move adds to the MDC Partners’ Global Affiliates Program, which also helps MDC to scale the creative, performance, media and technology capabilities that brands need to thrive. The partnership gives This is Flow access to MDC Partners’ and The Stagwell Group’s media planning technology and tools, according to a June 17 press release.
"Providing scaled creative and technology capabilities that leverage both global scale and local understanding is a fundamental part of our expansion strategy," MDC Partners Chairman and CEO Mark Penn, also president and managing partner of the Stagwell Group, said in the release. "In collaboration with the team at Flow, we're excited to build upon our existing footprint in Australia represented by world-class agencies such as 72andSunny, Allison+Partners, Hecho Studios, and ForwardPMX."
Based in Sydney, This is Flow has already developed a relationship with both MDC Partners and Stagwell by collaborating on client projects in the region.
"Flow has seen incredible growth over recent years, attributed to the smarts of our people, who deliver data-led strategy that's significantly reshaping business across Australia and New Zealand,” Jimmy Hyett, founder of This is Flow, said in the release. "Adding a global footprint through MDC Partners means our clients can harness the combined value of local and global passion, knowledge and experience."