Amanda Hanson News
For Nordic expansion, TikTok partners with Japanese marketing giant Dentsu
By Amanda Hanson | Mar 3, 2025
Tiktok, the world's fastest-growing social media platform, has hired Japanese advertising giant Dentsu to help it attract more advertisers in the Nordics.
Under Trump, economic nationalism clashes with shareholder activism
By Amanda Hanson | Feb 16, 2025
In blocking Nippon Steel's plans to buy and control U.S. Steel President Donald J. Trump was living up to a campaign promise.
Dentsu 2025 Media Trends author: the world is no longer flat
By Amanda Hanson | Feb 13, 2025
A top futurist at one of the world's largest advertising agencies says that for marketers, the world is no longer flat. Dan Calledine, head of media futures at Dentsu, said regulatory variations and moves to paid media models have made the world "a lot more uneven" than it was during the first two decades of Internet development.