Hiroshi Igarashi, President and Global CEO of Japanese advertising giant Dentsu Group Inc., said the company’s initiative to utilize its proprietary AI technology to enhance Indonesia’s tuna export market is an example of the company’s focus on “long-term value creation.”
“Dentsu’s Japanese heritage is not merely a cultural artifact—it is a strategic advantage that defines how we operate, innovate, and partner with clients worldwide,” Igarashi told Globe Banner. “The principles that have guided Dentsu for over a century—precision, long-term commitment, and an unwavering dedication to quality—are what differentiate us in a landscape increasingly dominated by short-term financial engineering.”
“This is particularly relevant in markets like Southeast Asia, where business is built on trust, relationships, and a shared vision for sustainable growth,” Igarashi said. “Our philosophy is rooted in long-term value creation. We build businesses that stand the test of time. This is why many of the world’s most successful Japanese enterprises have thrived.”
Dentsu announced on Feb. 18 that the company is set to implement its AI technology, "TUNA SCOPE," in a project aimed at enhancing the tuna export market in Indonesia.
This initiative has been selected for the Japan International Cooperation Agency's (JICA) "SME/SDGs Business Support Project." The goal is to optimize tuna export prices and increase added value by improving quality assessment.
Indonesia, a major player in global tuna landings, faces challenges with quality control due to inconsistent inspection standards. The local expertise for tuna inspection is underdeveloped, leading to variability in quality judgments and unstable pricing.
The project seeks to establish an accurate inspection process using AI technology, ensuring reliable quality standards. By introducing "TUNA SCOPE," Dentsu aims to facilitate fair pricing transactions between sellers and buyers. Additionally, the project intends to enhance the value of Indonesian tuna through AI-backed quality certification and explore ways to improve local fishery workers' income.
Dentsu plans to contribute further by developing a new quality evaluation system for Southeast Asia's fisheries industry. The initiative aims at sustainable development and addressing existing challenges in tuna fishing businesses across the region.
Founded in 1901, Tokyo-based Dentsu is a global advertising and public relations company that operates across media, creative, and digital sectors, providing marketing and communications services to clients worldwide.