Boston-based inbound marketing and advertising agency, tMedia Consulting, has unveiled a new lead generation program designed to help clients meet their growth objectives through the power of artificial intelligence (AI). The program offers personalized communication and targeted outreach to enhance lead quality and boost conversion rates.
tMedia Consulting provides a wide array of services, ranging from brand strategy development to marketing campaign creation, as well as creative direction. The company collaborates with both business and personal brands to foster brand growth through digital and inbound marketing strategies alongside traditional marketing techniques, according to information on their website.
Founder and CEO of tMedia Consulting, Tara Gearhart, expressed her enthusiasm for the firm's ability to align appropriate strategies and technological tools with client growth objectives. "I'm thrilled tMedia Consulting has been able to align the right strategies and tech stacks with client growth goals to achieve success. AI is transforming the ways companies do business, but it is important to understand the short and long-term impact whenever a new shiny object is available for use. At the end of the day people buy from people, so it's important to preserve authenticity when incorporating AI in communication," said Gearhart in a news release announcing their AI-driven programs.
tMedia Consulting utilizes HubSpot in its inbound marketing services to track information and assess a client’s return on investment (ROI) using real-time data. The program aids customers in identifying which efforts are having the most significant impact and what needs discontinuation. For sales representatives, marketers, and service professionals alike, tMedia offers an assortment of services aimed at helping these professionals achieve their objectives more efficiently. Gearhart holds several Hubspot Academy Certifications including Marketing Hub Implementation, Inbound Marketing, Solutions Partner, and Hubspot reporting certifications.
When working with a business owner, tMedia Consulting scrutinizes business metrics and target personas to ensure accurate targeting. They determine the value of a lead to ensure that ROI corresponds with the effort invested while also understanding the business sales cycle and its duration. This comprehensive information makes it easier for clients to achieve their desired results.