Firehouse Subs has established its first restaurant in Switzerland and confirmed plans to launch its operations in Mexico next year. The expansion will allow Firehouse subs to use growth strategies developed by its parent company, Restaurant Brands International Inc.
"Firehouse Subs is our newest brand, and we are excited about its global expansion potential. The entry into Switzerland and development agreement in Mexico are the first steps in our international expansion, and we are working to launch the brand in key growth countries across EMEA, APAC and Latin America," David Shear, President International RBI said.
The Switzerland-based location will follow a guest centric approach, featuring self-order kiosks, mobile ordering, a click and collect table service and a seating area capable of accommodating 62 guests.
“Firehouse Subs is all about hearty portions, premium ingredients, and delicious recipes, with a commitment to saving lives through raising funds to support local public safety organizations,” a recent press release states.
In correlation with the launch, the restaurant brand will offer the Hook & Ladder, Firehouse Italian, Firehouse Beef & Cheddar Brisket and the new Roast Beef & Cheddar on its menu.
“Each hearty and flavorful sandwich is made to order, layered with cheeses and a variety of premium meats sliced in-house and steamed-to-perfection with Firehouse Subs' proprietary steaming process, which unlocks flavor and maintains moisture,” the press release states.
Established in 1994 by two former firefighters, the Jacksonville-based sandwich hub’s latest openings form part of its greater expansion strategy.
“Today's announcement is a big step towards the expansion plan set for Firehouse Subs and the introduction of the iconic brand to more guests around the world to enjoy,” the press release continues.
The brand is an active member of the U.S-based Quick Service Restaurant (QSR) sandwich category, has allocated more than $80 million to first responders and public safety organizations in the U.S. and Canada, and has established more than 1,200 restaurants across the U.S. and Canada.
"Sandwiches represent one of the top food occasions for consumers across markets. With its truly differentiated product offering and strong brand heritage, we are confident that Firehouse Subs can achieve tremendous growth internationally,” Shear said.