Amplitude Inc. has appointed Jeremy Grinbaum as vice president of EMEA South to help meet the growing demands for its digital analytics solutions.
"Our opportunity in the region is unparalleled, and in Jeremy, we have a results-driven leader with a passion for success,” Daniel Bailey, vice president of EMEA at Amplitude, said. “He cares about the success of the region and of his team, so he's an ideal fit. I look forward to working with Jeremy as we help every company unlock the power of their products.”
Contributing more than two decades worth of software sales experience, Grinbaum, set to report to Bailey, will be tasked with overseeing the company’s business operations and strategies across France, Southern Europe, the Middle East and Africa.
The catalog of EMEA South brands he will now be tasked with overseeing include BeReal, Canal+, Decathlon, Happn and Tag Heuer, an LVMH company.
Grinbaum was previously responsible for driving global demand and scaling global sales teams at Twilio and Box.
“In these challenging economic times, every company is looking for an edge. Amplitude offers trusted data on customer behavior and clear insights into how to improve products, so it's a must-have in today’s tech stack,” Grinbaum said. “I'm looking forward to partnering with our team in France and the entire EMEA South region as we work to create lasting partnerships with our customers.”
Amplitude helps users, such as creative apps publisher, MWM better interact with their products.
The program has helped MWM analyze user behavior and make modifications to facilitate the use of app’s digital music lessons, resulting in a 60% uplift in the users who completed the sample pack lessons and purchased add-ons.
“Amplitude is more than just a tool for MWM,” said Benjamin Duvivier, product lead at MWM. “It has influenced every aspect of our product operations. We don't rely on gut instincts to make product decisions. Instead, we use data to drive our business growth, enhance our products and retain our users.”
To better fulfill the needs of its European client base, the company has launched its experimentation product, Amplitude Experiment at its EU data center in Frankfurt, Germany.
“Organizations looking to experience the combined power of analytics and experimentation can now store their customer data within the EU to help meet their GDPR compliance goals,” a recent press release explains.