Teads confirmed plans to expand its connected TV (CTV) offering to the rest of North America, as well as Latin America and Europe, a press release reported.
"We're excited to scale our relationship with Teads by leveraging their CTV capabilities,” Clive Record, head of global media partnerships, Dentsu, said. “At Dentsu, we believe that there is a new intersection between brand and demand media where connected video platforms will ultimately help accelerate brand building and Teads are well placed to enable this."
The territories Teads will soon launch in are Canada, Brazil, France, Germany, Italy, Mexico, Spain and the United Kingdom.
"The geographic expansion of our CTV offering is driven by the success we have seen in the U.S. and rapid adoption of streaming across the globe,” Jeremy Arditi, co-CEO, Teads, said. “As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen."
In correlation with the offerings, Teads has integrated Comscore, a third-party program intended to leverage cross-screen capabilities.
Following Tead’s U.S-based launch of CTV media, the TV inventory addition will provide brands access to more than 20 billion ad opportunities per month. The expansion is one of Tead’s efforts to fulfill the connected TV needs of its audiences and deliver better business results for brands.
“The CTV offering, which combines high-quality inventory and creative optimizations, has shown to drive a significant incremental reach and garner positive business outcomes from awareness to tune-in conversion and purchase intent,” a recent press release stated.
Using Teads' CTV offering grants advertisers the ability to buy a catalog of high-attention, quality media. The global launch “further carries out its mission in future proofing partner success by enabling quality at scale and building an optimal ad experience for brands and consumers, a recent press release states.
"Teads' omnichannel expansion comes at an optimal time where global brands are increasingly seeking incremental regional audiences across CTV,” Giovanna Mendonça, marketing specialist, Stellantis Brazil, said. “We've already seen tremendous value in brand impact, with considerable lift on ad recall and favorability, around our recent CTV campaign with Teads in Brazil. We're thrilled to expand this relationship across screens in additional territories."