FitXR recently introduced its offerings on PICO VR in the UK, EU and Asia markets, according to a press release.
“Launching on PICO is a pivotal moment for FitXR,” CEO and co-founder of FitXR, Sam Cole, said. “We already offer the most diverse and unique fitness experience, and by expanding to the new PICO headset, we’re furthering our aim to provide this to every person, in every household, in every geography and on any hardware device. It also reinforces our position as the leading global VR fitness app with members around the world.”
FitXR offers users access to various fitness studios and customizable options, such as the option to select their preferred method of exercise, studio type, music genre, intensity level and time duration.
The launch will make an enhanced, remote virtual fitness experience to audiences in new regions. Users interested in the service can access it on the FitXR app on their PICO 4 or PICO Neo Link 3 headset to obtain a one-month free trial. The offer will remain valid until April 30.
“For PICO, launching FitXR as a subscription app on our platform underlines our commitment to bring the widest variety of high quality and customizable fitness experiences to our customers,” Peter Li, head of Gaming Partnerships at PICO, said.
The expansion follows the release of two new studio offerings, the Sculpt and Combat. Launched in January 2023, the addition is intended to strengthen the brand’s catalog, which includes High Intensity Interval Training (HIIT), dance and box workouts. Sculpt is inspired by barre, pilates and isometric strength training, while combat relates to karate, Muay Thai and Taekwondo techniques.
The launch also correlates with the recent demand of technology and gaming surrounding optimal fitness experience.
“We never forget to bring the fun. The fun matters just as much as the results,” said Lisa Raggiri, chief marketing officer at FitXR. “Whilst all of our classes are choreographed by certified fitness instructors to ensure results, we are strong believers in leveraging the unique immersive nature of VR to provide a fun escape. We know that by jumping into a fully immersive workout, our members have greater enjoyment, improve their consistency and see real results.”
The platform also confirmed plans to launch its first-ever Box Training Program, made in collaboration with Olympic boxing champion Nicola Adams.
“I am so excited to be able to finally share that I’ve been working closely alongside FitXR on this new boxing starter program, 'Box Like a Pro,'” Adams said. “We’ve broken it down and will delve into the principles of boxing – whether you’re looking to work on the perfect stance or refining your uppercut, this program is one for all. Regardless of your level, this program provides both beginners and intermediate boxers with the foundations and technical skills to build on and succeed.”