A recent Hyatt Hotels Corporation report found that 45% of the properties that joined the company’s system in 2022 were based in EAME markets, according to a press release.
“Through our grow with intent strategy, Hyatt has built an industry-leading luxury, lifestyle and leisure portfolio in Europe, Middle East and Africa. I am particularly proud of our regional contribution to our global growth journey, as 45% of the 120 hotels that joined the Hyatt portfolio were based in region,” Javier Águila, group president EAME, Hyatt, said. “I have no doubt that EAME will continue to be a strong contributor to Hyatt’s global growth journey in the coming years. Owners appreciate our combination of personal connections, strong brands and global performance track record.”
This year, Hyatt has developed a record slate of resort openings. Approximately 10% of the hotel brand’s 117,000 rooms record pipeline, as of fourth quarter earnings, are expected to form part of EAME market portfolios in 2023. Lifestyle hotels will make up nearly one-fourth of the investments.
Hyatt’s accelerated growth is mainly attributed to new large-scale portfolio strategies, including hyatt.com booking, which has proved to be a successful booking method for the Park Hyatt, Grand Hyatt, Hyatt Regency and The Unbound Collection.
“While growing with legacy brands in the business travel segment, globally Hyatt has doubled the number of luxury rooms, tripled the number of resorts and quadrupled the number of lifestyle rooms in its portfolio in the last five years,” a recent press release stated. “And now Hyatt has more luxury branded hotels in resort locations than any other hospitality company in the world.”
Following the addition of 20 European resorts into the Hyatt program in December of last year, Hyatt confirmed various new openings in the region scheduled for this year, such as the opening of five Inclusive Collection resorts in Bulgaria in 2023 and 2024, and the Dreams Madeira Resort Spa & Marina 2024 opening made in Portugal, in collaboration with Dreams brand.
“Hyatt’s Inclusive Collection redefines and elevates the all-inclusive experience with enhanced amenities, endless hospitality and thoughtful touches that exceed expectations,” said Erica Doyne, senior vice president of marketing and communications, Inclusive Collection, Hyatt. “As we continue to thoughtfully expand the Inclusive Collection brands in markets that matter to guests, members, owners and investors, our slate of planned resort openings reflects the Inclusive Collection’s potential as a major growth driver for our leisure presence in Europe.”
Hyatt will also make its way to Germany with the launch of The JDV by Hyatt. It is slated to arrive in the country, as well as 30 vibrant "Lindner Hotels & Resorts" and "me and all hotels" properties into the World of Hyatt loyalty program. Its London-based property is scheduled for 2024, as well as other openings in Switzerland and Finland.
The properties will bring Hyatt’s total room count to 5,500 rooms. The brand has tripled the size of its European catalog in the past four years.
“The collaboration represents the next phase of Hyatt’s transformative brand growth in Europe, expanding Hyatt’s brand footprint into 15 new markets, significantly growing opportunities for World of Hyatt members and scaling up the portfolio in Germany, a key source market that strengthens Hyatt’s network effect throughout Europe,” a recent press release stated.
The company will also expand in Africa, with properties scheduled to open in Johannesburg, Marrakech, Morocco and Kuwait, among other locations.
“Hyatt boasts six consecutive years of industry-leading organic net rooms growth. Supported by a healthy pipeline in Europe, Middle East and Africa, Hyatt is stepping into new leisure destinations, introducing Hyatt’s thoughtful design, innovative food and beverage offerings and personalized services to new audiences,” a recent press release stated.