Keller Williams (KW) has officially launched its operations in Germany, according to a press release. The launch forms part of the real estate franchise’s global expansion strategy.
“In 2013, we first set forth with our vision to expand outside of the U.S. and Canada,” Gary Keller, executive chairman, KW, said. “And today, we’re excited to report the demand is only growing increasingly stronger for our agent-centric culture, models, systems, training and technology.”
Overseen by Regional Operating Principal Swen Nicolaus, the new establishment has initiated its operations. Nicolaus will contribute more than two decades' worth of real estate and finance experience.
“We are delighted to be able to bring the most successful broker platform in the world to Europe’s most successful and largest economy,” Nicolaus said. “With Keller Williams, the spotlight is always on the entrepreneurial realtor.”
KW Germany estimates its first market center opening to take place during the second financial quarter of this year, and “the brand has an initial focus of opening locations across the top seven real estate markets of Germany.”
Keller Williams Worldwide’s (KWW) international division counts with the support of more than 18,000 agents outside of the U.S. and Canada. The figure represents a 20.5% increase from the end of January 2021.
Counting with the support of more than 4,806 agents across Europe, its other major European master franchises are based in the United Kingdom, Portugal, Spain, France, Monaco, Poland, Greece, Czech Republic, Romania, Belgium, Luxembourg, Ireland, Italy, Slovenia, Serbia, Albania and Switzerland.
“Core criteria for new licensees starts with having a qualified leadership team grounded in the Keller Williams culture,” a recent press release states. “The company also strives for government, banking and judicial system stability and a higher maturity level for a real estate market.”
Last year, Keller Williams’ agents closed over 77,000 transactions, $15.7 billion in sales volume and over 88,000 contracts. The contracts' written volume was $12.8 billion in 2022, representing a 17.3% increase from 2021’s figures. In addition, agents took over 113,000 new listings last year.
The real estate company has explored territories in most continents, and is currently considering additional opportunities across Africa, Central and South America, Central and Eastern Europe and throughout Asia.
“Ten years since the launch of KWW, our continued rapid pace of multinational growth showcases how entrepreneurs globally are thriving at Keller Williams,” William E. Soteroff, president of KWW said. “And, today we’re excited to announce our expansion into Germany, our 18th master franchise in Europe.”