Skechers managing director on Dublin store: 'Our head-to-toe offering is on full display at our new flagship store on Grafton Street'

Brands
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Skechers recently opened a new flagship store in Dublin. | Unsplash/Venti Views

Skechers recently opened a new flagship store in Dublin, Ireland’s Grafton Street, according to a press release.

“Millions of Ireland’s locals and tourists know and love Skechers’ renowned technologies, and Skechers is making it easier than ever to enjoy more comfort through its footwear and apparel,” managing director for Skechers in the UK and Ireland, Peter Youell, said. “Through our ambassadors Jamie Redknapp and Myleene Klass and our beautiful product showcase, our head-to-toe offering is on full display at our new flagship store on Grafton Street—and its central location alongside esteemed international retailers will attract consumers of every age to the latest Skechers offers, from our Skechers Hands Free Slip-ins™ styles to our extensive performance, fashion, sport, casual and work and children’s collections.”

Spanning 929 square meters, the new location is intended to strengthen Skecher’s presence in Dublin, known as one of the country’s trafficked districts. The store joins a catalog of more than 111 Skechers retail stores in Ireland and the UK, and more than 3,800 store worldwide.

The brand’s catalog of offerings will now include Skechers Hands Free Slip-ins Technology™, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology.

"Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” said David Weinberg, chief operating officer of Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”